This project is a branding and packaging design for a seasonal caramel apple cider, focusing on building a cohesive visual identity across multiple formats. The goal was to combine playful illustration with a bold, Halloween-inspired color palette to create a distinct, shelf-ready brand.

The centerpiece of the identity is a custom-illustrated "Caramel Skull" logo, which I paired with expressive, melting typography that mimics the sticky texture of a real caramel apple. I carried this visual language across both the can wrap and the box packaging. The final result is Skull Cider, a brand designed to stand out on the shelf with a look that is equal parts spooky and whimsical.